Robustness of factors influencing social media usage/adoption amongst SMEs in developing countries: a case of Pakistan.
Naveeda SangiShuguang LiuAbdur Rashid SangiPublished in: IC4E (2018)
Keyphrases
- developing countries
- factors influencing
- information and communication technologies
- small and medium sized enterprises
- social media
- e government
- technology adoption
- developed countries
- factors affecting
- rural areas
- national level
- low income
- distance learning
- digital divide
- information society
- technology acceptance
- human resources
- latin america
- perceived usefulness
- cost effective
- user generated content
- active learning
- government services
- information technology
- decision making
- information systems
- learning algorithm
- internet shopping
- machine learning