The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers.
Enrique Rus-AriasPedro R. Palos-SanchezAna Reyes-MenendezPublished in: Informatics (2021)
Keyphrases
- advertising campaigns
- targeted advertising
- behavioral targeting
- viral marketing
- social influence
- user interface
- contextual advertising
- user interaction
- online advertising
- sponsored search
- social networks
- daily life
- search advertising
- user profiles
- information sources
- collaborative filtering
- end users
- user centric
- user model
- user experience
- display advertising
- web search
- social media
- mobile devices