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From ambivalence to trust: Using blockchain in customer loyalty programs.
Manuel Utz
Simon Johanning
Tamara Roth
Thomas Bruckner
Jens Strüker
Published in:
Int. J. Inf. Manag. (2023)
Keyphrases
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customer loyalty
service quality
customer satisfaction
data mining
marketing strategies
potential customers
business decisions
information technology
website design
information systems
metadata
ultimate goal