A Three-Stage Decision Model Integrating FAHP, MDS and Association Rules for Targeting Smartphone Customers.
Shiang-Lin LinHeng-Li YangPublished in: IEA/AIE (2) (2014)
Keyphrases
- decision model
- association rules
- decision problems
- decision making
- decision models
- decision makers
- multidimensional scaling
- data mining
- knowledge discovery
- association rule mining
- construction process
- mining association rules
- data mining techniques
- decision theory
- apriori algorithm
- daily life
- frequent itemsets
- service providers
- mobile applications
- itemsets
- mobile devices
- formal concept analysis
- customer satisfaction
- multi dimensional scaling
- evaluation model
- case based reasoning
- marketing strategies
- multi agent