Sponsored Search Auction Considering Combinational Bids with Externalities.

Ryusuke Imada Katsuhide Fujita

Published in: IIAI-AAI (2015)

Keyphrases

sponsored search auctions
sponsored search
search engine
online advertising
budget constraints
click prediction
click through rate
sponsored search advertising
bidding strategies
user experience
user behavior
click models
search algorithm
relevance feedback
search behavior