Do Users Care about Ad's Performance Costs? Exploring the Effects of the Performance Costs of In-App Ads on User Experience.
Cuiyun GaoJichuan ZengFederica SarroDavid LoIrwin KingMichael R. LyuPublished in: CoRR (2020)
Keyphrases
- user experience
- user studies
- sponsored search
- online advertising
- user interaction
- mobile applications
- user behavior
- end users
- user interface
- behavioral targeting
- user engagement
- information access
- total cost
- interface design
- mobile services
- emerging technologies
- lecture videos
- user perceptions
- social bookmarking
- information systems
- user satisfaction
- keywords
- e learning