The impact of information technology on individual and firm marketing performance.

Robert W. Stone David J. Good Lori Baker-Eveleth

Published in: Behav. Inf. Technol. (2007)

Keyphrases

information technology
individual level
resource based view
human capital
website
information systems
decision making
data sets
knowledge management
financial services
social media
search engine
consumer behavior
researchers and practitioners
team members
long term
business activities
business managers
data mining