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The impact of information technology on individual and firm marketing performance.
Robert W. Stone
David J. Good
Lori Baker-Eveleth
Published in:
Behav. Inf. Technol. (2007)
Keyphrases
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information technology
individual level
resource based view
human capital
website
information systems
decision making
data sets
knowledge management
financial services
social media
search engine
consumer behavior
researchers and practitioners
team members
long term
business activities
business managers
data mining