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Innovative exponential TODIM-CoCoSo framework for uncertain multiple-attribute group decision-making in the effectiveness evaluation of short video marketing strategies.
Bin Zhang
Published in:
J. Intell. Fuzzy Syst. (2024)
Keyphrases
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group decision making
multiple attributes
decision making
multiple criteria
decision makers
preference relations
multi attribute
multi criteria
marketing strategies
aggregation operators
information retrieval
attribute weights
data mining
fuzzy numbers
decision support system
fuzzy sets
web services