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Integration of marketing domain and R&D domain in NPD design process.

Namwoo KangJunyoung KimYongtae Park
Published in: Ind. Manag. Data Syst. (2007)
Keyphrases
  • design process
  • life cycle
  • decision making
  • engineering design
  • conceptual design
  • real world
  • information systems
  • case study
  • trade off
  • building blocks
  • design decisions
  • structural design
  • concurrent engineering