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Targeting customers for profit: An ensemble learning framework to support marketing decision-making.
Stefan Lessmann
Johannes Haupt
Kristof Coussement
Koen W. De Bock
Published in:
Inf. Sci. (2021)
Keyphrases
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decision making
ensemble learning
marketing strategies
mutual subspace method
data mining
ensemble methods
support systems
ensemble classifier
genetic algorithm
prior knowledge
fuzzy logic
support vector machine svm
generalization ability
customer relationship management