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An Empirical Study to Identify the Factors Influencing the Customer Satisfaction of ATMs in India.
R. Muthu Kumar
G. Varaprasad
R. Sridharan
Anandakuttan B. Unnithan
Published in:
Int. J. Strateg. Decis. Sci. (2013)
Keyphrases
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factors influencing
customer satisfaction
service quality
internet shopping
factors affecting
customer service
online shopping
user satisfaction
grounded theory
marketing strategies
customer reviews
core competence
customer retention
developing countries
real time
product design
business intelligence
data warehouse