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Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences.
Tao Sun
Seounmi Youn
Guohua Wu
Mana Kuntaraporn
Published in:
J. Comput. Mediat. Commun. (2006)
Keyphrases
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online learning
real time
decision making
database
data sets
information retrieval
technology acceptance