Sensing Social Media for Corporate Reputation Management: a Business Agility Perspective.
Christoph SeebachRoman BeckOlga DenisovaPublished in: ECIS (2012)
Keyphrases
- reputation management
- social media
- business process
- social responsibility
- business environment
- competitive advantage
- knowledge management
- big data
- business processes
- crisis management
- case study
- systems development
- online marketing
- microblog posts
- social web
- information systems
- business models
- business strategy
- social networks
- peer to peer
- social networking
- business intelligence
- reputation systems
- supply chain
- online social networks
- sensor networks
- social networking sites
- user generated content
- social media platforms
- data mining
- multimedia