Spontaneous and Personalized Advertising through Mpeg-7 Markup and Semantic Reasoning - Exploring New Ways for Publicity and Marketing over Interactive Digital TV.
Martín López NoresJosé Juan Pazos-AriasJorge García DuqueYolanda Blanco-FernándezMarta Rey-LópezEsther Casquero-VillacortaPublished in: SIGMAP (2007)
Keyphrases
- consumer behavior
- internet advertising
- mobile advertising
- internet marketing
- online advertising
- cidoc crm
- multimedia
- semantic annotation
- knowledge base
- website
- high level
- knowledge representation
- reasoning systems
- semantic network
- semantic web technologies
- online marketing
- information retrieval
- mpeg standard
- personalized recommendation
- domain specific
- natural language
- e learning
- decision making
- data mining
- reasoning process
- semantic web
- iso iec
- description logics
- viral marketing
- video sequences
- logical reasoning
- search engine
- semantic markup