Rationality or Aesthetics? Navigation vs. Web Page Ergonomics in Cross-cultural Use of University Websites.
Alexander V. YakuninSvetlana S. BodrunovaMaria GourievaPublished in: INSCI (2018)
Keyphrases
- cross cultural
- web pages
- website
- web navigation
- interface design
- web users
- search engine
- web search
- case study
- dynamic content
- web content
- language proficiency
- user centered
- human factors
- web server
- human computer interaction
- user experience
- web search engines
- web data
- web documents
- navigation paths
- web page classification
- web information
- e learning
- game theory
- web page clustering
- keywords
- cultural differences
- human computer interface
- virtual teams
- bounded rationality
- information retrieval
- internet users
- information systems
- information space
- link structure
- web usage mining
- information technology
- multi agent