Exploiting Viral Marketing for Location Promotion in Location-Based Social Networks.
Wen-Yuan ZhuWen-Chih PengLing-Jyh ChenKai ZhengXiaofang ZhouPublished in: ACM Trans. Knowl. Discov. Data (2016)
Keyphrases
- viral marketing
- location based social networks
- online social networks
- social networks
- location based services
- social influence
- influence maximization
- social ties
- human mobility
- social interaction
- information diffusion
- social media
- greedy algorithm
- mobile users
- spatial data
- mobile devices
- social networking
- social relationships
- location prediction