Adding 'Social' to Commerce to Influence Purchasing Behaviour.
Zainab Mehdi Hussain KhanNorman ShawPublished in: HCI (23) (2019)
Keyphrases
- social media
- social influence
- information diffusion
- social networks
- social interaction
- personality traits
- user perceptions
- social context
- social relationships
- factors influencing
- user generated
- online shopping
- knowledge sharing
- user behaviour
- individual differences
- human behavior
- social web
- social behavior
- social learning
- social networking
- influence propagation
- neural network