Why we search: visualizing and predicting user behavior.
Eytan AdarDaniel S. WeldBrian N. BershadSteven D. GribblePublished in: WWW (2007)
Keyphrases
- user behavior
- user browsing
- search behavior
- search sessions
- log analysis
- user clicks
- click models
- user experience
- user intent
- user intention
- user interaction
- user preferences
- search strategies
- individual user
- user behavior patterns
- user actions
- web usage mining
- search strategy
- online advertising
- implicit feedback
- personalized search
- information retrieval systems
- user interests
- user activities
- user interface
- user profiles
- user goals
- document relevance
- search queries
- information seeking
- search experience
- information access
- web browsing
- visual search
- user studies