Multi-objective optimization for sponsored search.
Yilei WangBingzheng WeiJun YanZheng ChenQiao DuPublished in: AdKDD@KDD (2012)
Keyphrases
- multi objective optimization
- sponsored search
- click prediction
- multi objective
- evolutionary algorithm
- search engine
- online advertising
- pareto optimal
- nsga ii
- multi objective optimization problems
- click through rate
- genetic algorithm
- user experience
- differential evolution
- click models
- sponsored search auctions
- multiple objectives
- web search
- bi objective
- search behavior
- multi objective genetic algorithms
- multi objective genetic algorithm
- optimization algorithm
- user behavior
- pareto optimal set
- search advertising
- optimization problems
- multi objective evolutionary algorithms
- user interaction
- multiobjective optimization
- particle swarm optimization
- pareto frontier