Towards Improved Performance: A Model for Testing Email Newsletter Design.

Mari Hartemo Reima Suomi Ulla Hakala

Published in: J. Electron. Commer. Organ. (2016)

Keyphrases

email
computational model
statistical model
probabilistic model
experimental data
formal model
high level
mathematical model
modelling language
hidden markov models
theoretical analysis
conceptual model
metamodel
layout design
data sets
conceptual framework
text mining
artificial neural networks
case study