How do social network ties influence purchases in social commerce communities? A lens of attachment theory.
Panpan WangQian HuangYu ZhangPublished in: Internet Res. (2023)
Keyphrases
- social networks
- social web
- social commerce
- social network analysis
- social influence
- community structure
- community formation
- virtual communities
- community discovery
- information diffusion
- community mining
- social relationships
- community detection
- communities in social networks
- social communities
- social network data
- online social networks
- complex networks
- network structure
- theoretical framework
- social networking
- case study
- online communities
- web communities
- ant colony optimization
- computational model
- data mining techniques