Improved Online Learning Algorithms for CTR Prediction in Ad Auctions.
Zhe FengChristopher LiawZixin ZhouPublished in: CoRR (2024)
Keyphrases
- online advertising
- learning algorithm
- contextual advertising
- sponsored search
- display advertising
- group buying
- click through rate
- online algorithms
- online learning
- prediction accuracy
- click prediction
- prediction algorithm
- advertising campaigns
- behavioral targeting
- batch mode
- prediction model
- active learning
- prediction error
- real time
- learning problems
- learning process
- search advertising
- multi attribute
- learning tasks
- back propagation
- keyword extraction
- training data
- decision trees
- machine learning
- neural network