Investigating consumers' motives for consumer brand-cyberbullying on social media.
Jan BreitsohlNadia H. JiménezHolger RoschkPublished in: Inf. Soc. (2022)
Keyphrases
- social media
- online consumer
- purchase intention
- online shopping
- social media streams
- brand image
- consumer behavior
- consumer reviews
- online stores
- consumer trust
- pricing strategies
- social networks
- product quality
- information goods
- product information
- social connections
- search advertising
- social media platforms
- social networking
- survey data
- user generated content
- market participants
- virtual communities
- online markets
- online consumer reviews
- purchase decision
- public opinion
- online social networks
- social media data
- shopping behavior
- purchasing behavior
- customer satisfaction
- user generated
- internet shopping
- big data
- online retailers
- data gathering
- real world events