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Modeling Competition in Mandatory Participation Third Party Payer Business Models: The Complex Case of Sponsored Search.

Eric K. ClemonsJoshua S. Wilson
Published in: HICSS (2016)
Keyphrases
  • third party
  • business models
  • sponsored search
  • electronic commerce
  • life cycle
  • case study
  • sensitive information
  • cloud computing
  • online advertising
  • click prediction
  • conceptual framework