Measuring user behavior in online social networks.
László GyarmatiTuan Anh TrinhPublished in: IEEE Netw. (2010)
Keyphrases
- user behavior
- online social networks
- social networks
- user activity
- social networking
- user interaction
- social relationships
- network structure
- user preferences
- social media
- social relations
- user experience
- implicit feedback
- online advertising
- individual user
- online communities
- user browsing
- web usage mining
- user interests
- viral marketing
- social graph
- user clicks
- browsing behavior
- influence maximization