Impact of social media marketing on consumer consciousness and purchase of durable products.
Sumanjeet SinghBinod RajakMinakshi PaliwalPublished in: Int. J. Bus. Inf. Syst. (2023)
Keyphrases
- consumer behavior
- social media
- purchase behavior
- purchasing behavior
- online shopping
- marketing strategies
- online consumer
- online stores
- product information
- potential customers
- consumer products
- purchase decision
- long tail
- online retailers
- online marketing
- user generated content
- social networks
- viral marketing
- social media data
- social networking
- online social networks
- customer loyalty
- online shoppers
- electronic commerce
- website
- search engine
- perceived usefulness
- customer satisfaction
- life cycle