The Relationship between Mobile Web and Mobile App Channels for Retailers.
Ziqing YuanHailiang ChenPublished in: PACIS (2018)
Keyphrases
- mobile web
- mobile apps
- mobile devices
- mobile applications
- mobile services
- handheld devices
- smart phones
- mobile learning
- m learning
- multimedia technology
- business models
- mobile technologies
- mobile phone
- small screen
- context aware
- mobile computing
- mobile environments
- location aware
- location based services
- multimedia content
- mobile agents
- user interface
- multimedia