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Factors Influencing Online Group Buying in Taiwan: An Empirical Study Based on the TPB Framework.

Chih-Ching HungNai-Chang ChengShang-En YuHong-Tsu Young
Published in: WICON (2018)
Keyphrases
  • factors influencing
  • group buying
  • electronic commerce
  • factors affecting
  • information systems
  • case study
  • cooperative
  • conceptual framework
  • decision theoretic