Data Mining for Measuring and Improving the Success of Web Sites.
Myra SpiliopoulouCarsten PohlePublished in: Data Min. Knowl. Discov. (2001)
Keyphrases
- data mining
- website
- knowledge discovery
- association rules
- rough sets
- real world
- machine learning
- knowledge discovery in databases
- data mining techniques
- databases
- web pages
- data mining problems
- cluster analysis
- data mining algorithms
- association rule mining
- decision support
- text mining
- data warehouse
- data warehousing
- data mining methods
- data mining applications
- data mining technology
- data visualization
- web usage mining
- privacy preserving data mining
- user satisfaction
- information systems
- homeland security
- previously unknown
- business intelligence
- web users
- pattern mining
- intrusion detection