Using Marketing to Implement a Strategic Plan: Reflection of Practiced Literature.

Published in: Int. J. Serv. Sci. Manag. Eng. Technol. (2018)

Keyphrases

decision making
short and long term
planning process
data mining
website
case study
long term
plan recognition
social media
knowledge management
customer relationship management
customer retention
real world
social networks
literature review
database marketing