Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density.
Ping-Chuan ChenWu-Chiang ChanShiu-Wan HungYi-Jung HsiangLi-Chang WuPublished in: Technol. Anal. Strateg. Manag. (2016)
Keyphrases
- financial services
- high tech
- decision making
- case study
- competitive market
- target audience
- market share
- return on investment
- customer service
- customer relationship management
- portfolio management
- website
- data mining
- customer support
- online marketing
- telecommunications industry
- product development
- long run
- electronic commerce
- social media
- risk management
- consumer behavior
- vice president
- tft lcd