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Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey.
Robert Zimmermann
Wolfgang J. Weitzl
Andreas Auinger
Published in:
CENTERIS/ProjMAN/HCist (2021)
Keyphrases
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customer service
customer behavior
potential customers
electronic commerce
customer satisfaction
customer support
customer preferences
databases
website
genetic algorithm
machine learning
database systems
information systems
customer data
information retrieval
customer base
customer loyalty