A Fast Algorithm for Competitive Recommendation Marketing Strategy.
Wenyu ZangXiao WangYue HuPublished in: DSC (2016)
Keyphrases
- marketing strategies
- direct marketing
- database marketing
- customer relationship management
- support systems
- recommender systems
- customer satisfaction
- life cycle
- recommendation systems
- table of contents
- collaborative filtering
- market segments
- competitive advantage
- relational databases
- decision support
- decision support system
- commercial banks
- marketing campaigns
- online marketing