Predicting user attitudes toward smartphone ads using support vector machine.
Kang-Woo LeeHyunseung ChooPublished in: Int. J. Mob. Commun. (2016)
Keyphrases
- attitudes toward
- support vector machine
- statistically significant
- targeted advertising
- computer technology
- user satisfaction
- college students
- user experience
- perceived usefulness
- mobile applications
- web based instruction
- computer usage
- online advertising
- high school
- mobile devices
- dependent variables
- learning tools
- gender differences
- feature vectors
- learning environment