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The Role of Parasocial Interaction on Continuance Viewing Intention of Social Media: Personal and Environmental Factors.
Tsan-Ching Kang
Ya-Hsueh Chuang
Published in:
PACIS (2022)
Keyphrases
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environmental factors
social media
environmental conditions
environmental variables
public sector
user generated content
tv programs
social networks
social context
user interaction
human computer interaction
social networking
big data
personal information
cognitive process
social media platforms