The unified model of social influence and its application in influence maximization.
Ajitesh SrivastavaCharalampos ChelmisViktor K. PrasannaPublished in: Soc. Netw. Anal. Min. (2015)
Keyphrases
- unified model
- social influence
- influence maximization
- viral marketing
- social networks
- influence propagation
- information propagation
- social interaction
- social relationships
- online social networks
- online communities
- network structure
- greedy algorithm
- online social
- user preferences
- seed set
- diffusion model
- information flow
- social networking
- information diffusion
- social network analysis
- social media
- website