Generating Better Search Engine Text Advertisements with Deep Reinforcement Learning.
J. Weston HughesKeng-hao ChangRuofei ZhangPublished in: KDD (2019)
Keyphrases
- search engine
- reinforcement learning
- information retrieval
- keywords
- web pages
- text mining
- sponsored search
- machine learning
- function approximation
- web search
- multi agent
- state space
- database
- text retrieval
- markov decision processes
- text documents
- model free
- search advertising
- semantic information
- supervised learning
- learning process
- learning algorithm
- retrieval systems
- query logs
- search queries
- topic models
- information access
- text summarization
- temporal difference
- reinforcement learning algorithms
- text information
- display advertising
- multimedia search