What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?

Yanbin Liu Ping Yuan Wei Liu Xingsen Li

Published in: ITQM (2015)

Keyphrases

group buying
contextual advertising
electronic commerce
web pages
website
search advertising
search engine
business models
web search
web content
sponsored search
life cycle
online stores
test bed
user behavior
online advertising
keyword extraction
computational complexity
databases
optimal policy
production planning