Strategic Reactions: Corporate Responses to Social Media Consumer Movements.
Karim JethaNicholas BerentePublished in: AMCIS (2014)
Keyphrases
- social media
- knowledge management
- case study
- business strategy
- online consumer
- social networking
- online social networks
- user generated content
- social networks
- social media data
- consumer behavior
- decision making
- strategic planning
- social media platforms
- purchase behavior
- social interaction
- electronic commerce
- supply chain
- customer service
- crisis management
- public opinion
- social media sites
- information technology