A Typology of Freemium Business Models for Mobile Applications.
Johannes DeubenerVivek K. VelamuriDirk SchneckenbergPublished in: ECIS (2016)
Keyphrases
- business models
- mobile applications
- mobile apps
- mobile devices
- life cycle
- mobile phone
- electronic commerce
- user experience
- case study
- m learning
- context aware
- mobile users
- cloud computing
- conceptual framework
- mobile services
- battery life
- mobile technologies
- mobile platforms
- wifi
- smart phones
- location based services
- end users
- database
- android platform
- wireless devices
- social commerce
- desktop computers
- electronic markets
- mobile payment
- learning activities
- collaborative filtering
- databases