Predictive modeling in automotive direct marketing: tools, experiences and open issues.
Wendy GerstenRüdiger WirthDirk ArndtPublished in: KDD (2000)
Keyphrases
- open issues
- predictive modeling
- direct marketing
- data mining
- marketing strategies
- database marketing
- exploratory data analysis
- statistical modeling
- data mining methods
- data mining techniques
- knowledge discovery
- data mining applications
- data analysis
- artificial intelligence
- machine learning
- knowledge management
- text mining
- end users
- user interface
- case study