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A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising.
Patricia Callejo
Marco Gramaglia
Rubén Cuevas
Ángel Cuevas
Published in:
CoRR (2021)
Keyphrases
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online advertising
databases
high accuracy
user behavior
advertising campaigns
database
relational databases
computational cost
database systems
behavioral targeting
classification accuracy
information retrieval
knowledge discovery
long tail
display advertising