Displaying Locality: Connecting with Customers and Visitors In-Situ via their Mobile Devices.
Chris GreenhalghAlan ChamberlainMark DaviesKevin GloverStela ValchovskaAndy CrabtreePublished in: PerDis (2014)
Keyphrases
- mobile devices
- website
- content providers
- mobile phone
- mobile learning
- context aware
- customer satisfaction
- smart phones
- tablet computers
- mobile computing
- location based services
- cultural heritage
- potential customers
- small screen
- wifi
- customer behavior
- mobile commerce
- customer service
- mobile technologies
- computing devices
- physical location
- call center
- mobile services
- mobile users
- single server
- service providers
- customer relationship management
- marketing strategies
- mobile applications
- mobile environments
- embedded devices
- spatial locality
- learning activities