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Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective.
Shobhit Kakaria
Farzad Saffari
Thomas Z. Ramsøy
Enrique Bigné
Published in:
Int. J. Inf. Manag. (2023)
Keyphrases
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cognitive load
working memory
learning outcomes
virtual environment
individual differences
computer literacy
augmented reality
skill acquisition
virtual world
virtual reality
shopping mall
machine learning
e learning
online shopping
metacognitive processes
learning experience
learning algorithm