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Designing a marketing channel mix.

Luuk P. A. SimonsHarry Bouwman
Published in: Int. J. Inf. Technol. Manag. (2006)
Keyphrases
  • website
  • multi channel
  • long term
  • multiple access
  • real time
  • decision making
  • social media
  • customer relationship management
  • data mining
  • machine learning
  • communication channels
  • customer behavior