Maximizing Efficiency in Marketing Planning: Artificial Neural Network Regression and Data Imputation for Improving Business Forecasting.
Panyanat AonpongRatchai ThipbumrungWeenawadee MuangonOpas WongtaweesapPublished in: JCSSE (2023)
Keyphrases
- artificial neural networks
- data imputation
- data mining
- decision making
- neural network
- telecommunications industry
- support vector regression
- consumer behavior
- generalized regression neural network
- missing data
- missing values
- customer relationship management
- cross selling
- regression model
- return on investment
- long term
- business processes
- electronic commerce
- business models
- information systems
- financial services
- data mining technology
- predictive model
- pattern recognition
- multilayer perceptron
- short term
- back propagation
- customer service
- knn
- machine learning
- feed forward artificial neural networks
- feature space