The Antecedents of Brand Loyalty Building in Fan Page of Facebook.

Guan-Lin Chen Shu-Chen Yang Rui-Min Chang Tzu-Ling Lee

Published in: MISNC (2017)

Keyphrases

service quality
website
social networks
social media
social networking
web pages
customer satisfaction
neural network
online social networks
brand image
real time
young adults
social interaction
service providers
operating system
data structure
data mining