Comparing the Effects of Usability on Customer Conversion and Retention at E-Commerce Websites.

Huei Huang Kuan Gee-Woo Bock Vichita Vathanophas

Published in: HICSS (2005)

Keyphrases

website
long term
electronic commerce
customer relationship management
cognitive style
data sets
user experience
customer behavior
information retrieval
social networks
supply chain
customer satisfaction
individual differences
customer service
transactional data