Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes.
Mihajlo GrbovicVladan RadosavljevicNemanja DjuricNarayan BhamidipatiAnanth NagarajanPublished in: #Microposts (2016)
Keyphrases
- user profiles
- social networking sites
- individual user
- user interface
- novice users
- user activity
- daily life
- user interests
- recommendation systems
- personalized services
- user interaction
- end users
- recommender systems
- information overload
- digital libraries
- information seeking
- viral marketing
- automated tools
- social awareness