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Leveraging Blogging Activity on Tumblr to Infer Demographics and Interests of Users for Advertising Purposes.
Mihajlo Grbovic
Vladan Radosavljevic
Nemanja Djuric
Narayan Bhamidipati
Ananth Nagarajan
Published in:
#Microposts (2016)
Keyphrases
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user profiles
social networking sites
individual user
user interface
novice users
user activity
daily life
user interests
recommendation systems
personalized services
user interaction
end users
recommender systems
information overload
digital libraries
information seeking
viral marketing
automated tools
social awareness