Cognitive predictors of consumers' intention to comply with social marketing email appeals.
E. Vance WilsonAdrienne Hall PhillipsSoussan DjamasbiPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social media
- instant messaging
- decision making
- consumer behavior
- communication tools
- enron email
- social connections
- social networks
- marketing strategies
- email messages
- social intelligence
- online consumer
- social interaction
- social psychology
- distributed cognition
- text mining
- human learning
- information processing
- online communication
- website
- sensemaking
- data mining
- spam filtering
- user generated content
- embodied conversational agents
- cognitive processes
- electronic mail
- cognitive science
- spam detection
- social relationships
- mental models
- learning community
- innovation diffusion theory
- communication medium